How Builtrly Is Helping Small Businesses Move Beyond Manual Online Selling

For many small businesses and social commerce vendors, running an online store still involves long hours of posting products on WhatsApp and social media, chasing payment confirmations, and manually coordinating deliveries. These fragmented processes often slow growth and lead to missed sales opportunities.

Builtrly wants to change that.

The startup has developed an all in one, code free e commerce engine designed to eliminate the manual processes that many independent merchants deal with every day. Through the platform, business owners can create automated storefronts where customers can browse products, place orders, and make payments without relying on direct messages.

Beyond storefront creation, Builtrly also provides backend tools for payment processing, inventory management, and logistics integration. Merchants can configure their own delivery systems or connect with external logistics providers through the platform.

The company says it has already launched the first version of its product and onboarded its first group of live merchants to test and run their businesses on the platform. According to Builtrly, early feedback has been positive, and the company is currently operating an early bird waitlist ahead of its official public release on July 1, 2026.

As social commerce continues to grow across Nigeria, platforms that simplify operations for small businesses are becoming increasingly important. Builtrly is positioning itself as infrastructure for independent merchants looking to move from manual workflows to more automated and scalable online operations.

Looking ahead, the startup plans to continue expanding its automation tools and business management capabilities with the goal of helping the next generation of merchants build and scale their businesses with less operational overhead.